Joyce Watson, CPSM, Principal | Marketing | Cleary Zimmermann Engineers

Joyce Watson, CPSM, is an award-winning marketing leader known for transforming how the A/E/C industry thinks about connection, growth, and leadership. She currently serves as Principal of Marketing at Cleary Zimmermann Engineers—the largest MEP engineering firm in South Texas—a distinction the firm achieved during Joyce’s tenure leading the marketing department. She oversees firmwide marketing strategy, brand management, corporate communications, and promotional initiatives. Since joining the firm in 2014, Joyce has played a key role in its statewide expansion and dramatic revenue growth. Promoted to Director of Marketing in 2019 and named the firm’s first non-technical and first female principal in 2023, she has helped elevate marketing from a support function to a central driver of business strategy, culture, and innovation. Joyce is also a passionate advocate for education and service. She serves as Assistant Secretary of the San Antonio Young Women’s Leadership Academy Foundation and chairs the Membership Committee for the Real Estate Council of San Antonio, where she previously led its inaugural Community Project. She holds a Bachelor of Arts in History from the University of Southern California, where she graduated summa cum laude and Phi Beta Kappa, and is a Certified Professional Services Marketer.

Elizabeth Powers, Proposal Coordinator | Cleary Zimmermann Engineers

Elizabeth Powers currently serves as Proposal Coordinator at Cleary Zimmermann Engineers. Since joining the firm in 2024 as the Client Concierge, she has grown her role within the firm and was promoted to Proposal Coordinator in 2025, where she generates proposals and serves as one of three Unanet Firm Administrators. A magna cum laude graduate of Texas Tech University, she worked as a research assistant for the Psychology department and uses her research background to inform her analytical approach to marketing operations, proposal development, and overall data flow for the firm. With a passion for service, she also leads service events within the firm and has successfully coordinated four events in the past year that have benefited the San Antonio community and beyond.