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Joyce Watson, CPSM of Cleary Zimmermann Named 2025 SMPS Leonardo Award Winner

On May 22, 2025, SMPS Members celebrated the Annual Evening of Excellence at The Witte Museum and proudly awarded Joyce Watson, CPSM, Principal of Marketing at Cleary Zimmermann, with the 2025 SMPS Leonardo Award. This prestigious award was inspired by the Renaissance inventor, writer, painter, and sculptor, Leonardo da Vinci. The award recognizes individuals who epitomize innovation, creativity, and acumen, as it relates to the built environment. As a recipient of the SMPS Leonardo Award, Watson joins a distinguished group of professionals who are unparalleled in their respective fields.

Joyce Watson, CPSM is an award-winning marketing leader known for transforming how the A/E/C industry thinks about connection, growth, and leadership. She currently serves as Principal of Marketing at Cleary Zimmermann Engineers - the largest MEP engineering firm in South Texas - a distinction the firm achieved during Watson’s tenure leading the marketing department. She oversees firm-wide marketing strategy, brand management, corporate communications, and promotional initiatives.

Since joining the firm in 2014, she has played a key role in its statewide expansion and dramatic revenue growth. Promoted to Director of Marketing in 2019 and named the firm’s first non-technical and first female principal in 2023, she has helped elevate marketing from a support function to a central driver of business strategy, culture, and innovation.

Joyce is also a passionate advocate for education and service. She serves as Assistant Secretary of the San Antonio Young Women’s Leadership Academy Foundation, sits on the Girl Scouts of Southwest Texas Audit Committee, and chairs the Community Relations Committee for the Real Estate Council of San Antonio, where she previously led its inaugural Community Project.

She holds a Bachelor of Arts in History from the University of Southern California, where she graduated summa cum laude and Phi Beta Kappa, and she is also a Certified Professional Services Marketer.

SMPS San Antonio seeks Leonardo Award nominations every year and asks nominees to prepare packages consisting of a nomination letter, résumé, and experience to be reviewed and voted on by a committee made up of representatives of past SMPS San Antonio Leonardo Award recipients.

Watch Cleary Zimmermann’s video of Joyce’s award recognition here!

Nominees should meet the following criteria:

  • Minimum ten years of marketing and/or business development experience, including five years specific to the A/E/C industry.
  • Applicant must be a past or current member of SMPS or work in a firm that supports SMPS with a current member.
  • Will have made a great impact on their respective organizations and the profession.

Visit SMPS San Antonio’s website to learn more about the submission process.

Past Recipients

2024      Steve Lyons, Skanska

2023      Erin Salinas, Colliers Engineering & Design

2022       Chris Carruth, Metropolitan Contracting

2019       Maryanne Guido, Guido Construction

                Angela Cardwell, Joeris General Contractors

2018       Katherine McGuyre, Facility Programming and Consulting

2017       Louis Rowe, Jacobs

2016       Sally Smith, Marmon Mok

2014       Eva Ramirez, RVK

2013       Nancy Parker, Pape-Dawson Engineers

                Melodye Tomsu, Joeris General Contractors

2012       Maggie Seay, Emerald Fox Marketing

2011       Rebecca Mansfield, Cadence McShane Construction Co.

2009       Joe Irizarry, Raba Kistner

2008       Kirk Kistner, Bartlett Cocke General Contractors

 

by Alexandria Ballew, M.A., San Antonio Chapter of Associated General Contractors

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A Letter From 2024-2025 SMPS SA Secretary

Two years ago, I stepped into the role of board secretary with only a loose idea of what I was getting into. What I found was a table full of brilliant, driven humans—and the privilege of helping steer the ship alongside them.

I've spent a lot of time in boardrooms. Over nine years with the Junior League of San Antonio—six of those on the board—and time on my PTO board, I learned how to build consensus, manage agendas, and lead with purpose. So, when I joined the SMPS San Antonio board as secretary, I figured I had a pretty good sense of what I was walking into.

Spoiler: I did not.

This role brought something new—a different kind of leadership. One that required me to slow down, listen deeply, and capture the heart of what was happening in the room—not just what was said. I didn't expect that shift to change me, but it did.

Under the leadership of Crystal Del Bosque and Garrett McCullough, I've seen what it looks like to lead with confidence and curiosity. I've sat in rooms where every board member showed up like a marketing Avengers squad, each bringing something different to the table. And through it all, I kept notes—lots of them...because that's what secretaries do.

The role gave me a wide-angle view of the organization—how committees collaborate, how ideas evolve, and how relationships (and sandwiches) fuel the whole engine. That 360-degree perspective changed how I show up as a professional. It deepened my appreciation for what it takes to build something meaningful.

Let me just say: I love a good microphone. Public speaking energizes me. But networking? Small talk? The kinds of social stretches that leave you wondering if you said the right thing, talked too much, or not enough? That's where I struggle. This role gently pushed me into those moments and reminded me I could handle them—one handshake, one conversation, one unexpected connection at a time.

What surprised me most was how much I started to enjoy those spaces. Not because I suddenly became a social butterfly (I still require a complete decompression after a luncheon) but because I began to see each interaction as a chance to build something: trust, community, and belonging.

And that's the real magic of SMPS. My degree is in architecture, not marketing. My path here wasn't linear. But this organization never asked me to be anything other than who I am. It met me where I was and gave me tools, peers, and programs to become something more. Our San Antonio education offerings, regional and national conferences, and mentorship opportunities are launchpads.

You get out of SMPS what you put in.

More importantly, the value you find here depends on the value you assign to it. Let me offer this: Say yes if you're on the fence about getting more involved. Join a committee. Apply for a leadership role. Say yes to something that feels a little scary. You'll be amazed at what you learn—about this organization, about others, and about yourself.

Heather Blazi
Secretary 

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Green Marketing: Build Sustainability into Your Proposals, Presentations, and Promotional Materials

The client wants 10 copies of a 50-page proposal. That’s approximately 6 percent of one tree. (How Many Trees Does YOUR Office Use Each Month?) It’s also at least one to two days of extra time that needs to be built into the proposal schedule (depending on your printing methods and logistics) to produce. That’s a lot of time and material.

Given client requirements, as marketers, there’s only so much we can do to affect how we and our firms use these resources – but it’s probably a lot more than you think!

If we feel inspired by Earth Day or our own passion about the environment, let’s walk through some “green” (or sustainable/environmentally friendly) steps we can implement or propose from the Marketing perspective.

Recycle, Repurpose, Reuse

The first things that come to mind when we think of going green is often paper and plastic. Paper can be recycled and use minimized. Plastic can be repurposed or reused (think plastic bags or water bottles). Here are some examples we can put to use on proposals and other marketing deliverables. (Note: Some clients already require or employ these practices.)

  • Print on recycled paper (aim for more than 50% post-consumer content).
  • Whenever allowed, use double-sided printing (instantly reducing paper consumption by 50%).
  • Use water-, vegetable-, or soy-based inks, which are biodegradable and not harmful to the environment.
  • Recycle empty toner and ink cartridges.
  • Promote recycling in your office to ensure no paper is wasted.
  • Encourage digital drafts/proofs and deliverables whenever possible.
  • Utilize sustainable printing companies, whose practices reduce their waste and carbon footprint.
  • Buy plantable business cards or zero-waste seed paper for a unique and eco-friendly touch.
  • Choose biodegradable and/or reusable products for your branded promotional items.

These may seem simple – or a little complicated – but any measure we can take helps. Keep reading for more ways we can boost sustainability in our A/E/C Marketing efforts.

Digital-First

The most environmentally friendly marketing solutions do not use paper at all. A few ways to set up for zero-waste success include:

Electronic Submissions
Encourage clients who still require printed responses to accept qualifications and proposal submissions through an online portal instead. With so many bid opportunity platforms, owners have a lot of choices to meet their procurement needs. If they are not ready to forego print submissions, suggest limiting the number of hard copies required.

QR Codes
Strategic use of QR codes helps reduce waste and track engagement.

  • Extoll the benefits of including QR codes in your presentations instead of bringing paper handouts as a complement (or even a redundancy) to your slide deck. More often than we would like to think, our leave-behinds are, well, left behind. The viewable or downloadable content linked through this common digital tool gives your client something they can more easily explore and save for later.
  • Ask if your client will accept QR codes in RFQ/P responses. (Note: Some prohibit their inclusion). These easy-to-generate, easy-to-scan codes can be used to link to cloud-based files, such as financial statements and other lengthy documents, saving paper and ink in printed proposals.
  • Allow a single business card to generate multiple leads. On a business card, a QR code can let a new connection download your contact information or learn more about you and your role in the business – all without you or your industry peers carrying around a stack of business cards (that will most likely end up in a drawer or the garbage, whether the contact info was captured or not)
  • Let a sign at your conference table do the talking. A sign or single sheet of paper with a QR code at your booth gives everyone passing by an opportunity to learn more about your firm, your services, or you. This is also helpful for times when traffic in the expo hall gets busy – interested attendees can scan the code, and even if they miss a chance to talk to you in person, your information is still accessible to them.

Cloud-based Collateral
Digitize your brochures – and anything else that would cost time and money to produce that could end up being tossed aside (or out) a few minutes or days after your existing or potential clients have it in their hands. Any marketing material you would distribute physically can be hosted online as an interactive PDF or webpage that clients can view, bookmark, or download at their convenience. Use links or QR codes to make accessing your documents fast and easy.

Promotional Products

Invest in sustainable swag. If you can avoid using single-use plastic and non-recyclable items as much as possible, your firm’s commitment to the environment will show in every piece of branded merchandise, from apparel to water bottles.

Here are just a few examples of items you can offer your employees to promote more eco-friendly work and give your clients to promote more eco-friendly use:

  • Shirts made from 100-percent organic cotton or post-consumer recycled fabrics
  • Notebooks made from post-consumer recycled fabrics or recycled paper
  • Coffee tumblers made from bamboo fiber, recycled plastic, or recycled coffee grounds
  • Reusable tote bags made from organic cotton, hemp, or recycled PET


Do an online search for sustainable promotional items and discover the wide selection of vendors and products available for something that is both different and resilient.

Sustainability Programs

Promote your sustainability programs and initiatives! From green building and design to environmentally friendly marketing practices, the steps you take to reduce your ecological footprint provides benefits to your organization and your clients, whether it saves costs, creates efficiencies, or delivers future-minded and community-focused solutions.

Sustainability efforts embody many of the common values within the A/E/C industry, such as service and integrity, demonstrating how our firms envision their impact on a local and global scale. Clients, across all industries, tend to appreciate the immediate or long-term savings realized by incorporating sustainable features into projects. There are a variety of innovative design and construction solutions to lower energy demands, reduce water usage, and prevent materials from being wasted.

Educating clients about these options and what your firm’s program has accomplished can show them your value and your ability to problem solve in a purpose-driven way.

Every Day Is Earth Day

Any opportunity to do or suggest something a little more conscious of the environment and a little less wasteful makes a difference. If we take a minute to think about it, we can make more sustainable decisions every day. If you print drafts to review (which is definitely helpful for some of us), do you need to print every draft or maybe just the Red Team? After reading all of this, are you thinking about printing this article? Because maybe you could just save it. And save paper – not to mention paper and ink costs – in the process.

Green Resources

10 Innovative Ways Companies Are Making Their Marketing Materials More Sustainable | BOSS

Sustainable Marketing: How Brands Can Promote Eco-Friendly Practices | Forbes

Sustainable Marketing Materials: A Guide | Stitchi

Sustainable Printing Practices: 8 Tips for Eco-Friendly Printing | Meridian

A Green Resource Close to Home:

Welcome to Take Care of Texas | Take Care of Texas

By: Mary Hazlett, Tetra Tech

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A Letter From 2024-2025 SMPS SA Past President

Hello SMPS San Antonio Members,

It was 2021, and as a city, we were lingering between the uncharted territory of social distancing and revving our engines into full business mode. At that time, I was settling into a new role and was not actively involved with my SMPS membership. That changed when Past President Lauren Setterbo reached out with a purposeful request: to serve on the Board of Directors as Chris Martinez began his presidency year. I was flabbergasted, honored, and, quite frankly, unsure about leading in a space where I hadn’t yet invested much time or energy. Community service and board leadership are familiar territories, but this felt different. So, I prayed on it.

As I meditated on leading the SMPS Programs Committee, inspiration quickly followed. I envisioned the incredible potential that could be unlocked alongside the immensely talented members of this community. That year, our SMPS members—especially this lively group of chatter-boxes—were craving social interactions, new project pursuits, and business growth opportunities. SMPS was back in the full swing of events! Since then, SMPS programs have become increasingly well-sponsored and well-attended. Year after year, we’ve consistently delivered informed programming as we continued to grow our membership and enhance our professional workshops and CPSM accreditations — ALL THANKS to the exceptional leadership of our Committees and Board of Directors. Their ideas, their collaborations, their execution of excellence. 

The individuals who have led our Board alongside me over the past four years have been nothing short of extraordinary. Many, like myself, needed just a gentle nudge into leadership.

Now, it's your turn.

THIS is your call to action. Let this letter be the nudge that inspires you to step up and serve our SMPS membership. Remember, you don't need to be an expert, and you are never alone—this community offers endless resources and support, providing you with the opportunity to shine and expand your leadership through our programs. Our San Antonio Chapter is built on the shoulders of every volunteer who has generously given their time, talents, and treasures. Now, we need yours.

You have until May 15th to submit your Board applications. Committee applications are accepted year-round.

Step forward. Lead. Shine.

Crystal Del Bosque
Past President

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A Letter From 2024-2025 SMPS SA Communications

Happy Spring, SMPS San Antonio Members,

 

With about 15 members, the Communications team is our chapter’s largest committee, and we’re so proud to be at the helm. Throughout the year, we work to keep members apprised of all that’s happening within the chapter.

 

On a broad scale, our team is designing all the printed and digital materials for our events, maintaining the chapter’s website and social media pages, writing blog posts, publishing newsletters, and managing the Marketing Communications Awards process. On a more in-depth scale, we’re emailing and texting each other frequently to share updates on our member and project spotlight posts, editing graphics and getting them up on the website as quickly as possible, sending luncheon programs to the printer, setting up sponsor banners, and writing content for the near-daily social media posts we have planned out on our calendar.

 

As Director and Director-Elect, there’s also the component of working with the other members of the board, as they nail down event details, coordinating all the website updates when a new board year starts, getting Fiesta Medals designed and ordered, and publishing the Annual Recap, which all require a significant amount of input from the board and work from the committee. It’s many moving parts to juggle with an incredible team working together to make it happen. 

 

Thank you will never be enough, but we have to recognize these members for all their efforts volunteering on the committee, many of them for several years. Their dedication to our chapter and attention to detail in all the work they do is so appreciated.

 

Miana Alvarez | Rogers-O’Brien

Elizabeth Arredondo | RS&H

Rosie Brunnemann | Kimley-Horn

Amanda Busbee, CPSM | KCI

Laura Castleton | CBRE

Mary Hazlett | Tetra Tech

Lauren Hillmann | Lake Flato Architects

Shelby Hodges | RVK Architecture

Allen Hoye | Marmon Mok Architecture

Angela Navarro | Cleary Zimmermann Engineers

Eva Ramirez | RVK Architecture

Maddy Stokes, CPSM | Cleary Zimmermann Engineers

Hannah Wheeler | Colliers Engineering & Design

 

If you’re a member who isn’t involved in a committee, the door is always open with the Communications team! But if Communications doesn’t sound like the right fit for you, there are countless other ways you can be involved with the chapter! You can join the Programs, Education, or Membership committees, register for educational events and luncheon programs, attend our fun-filled mixers, submit your work for awards, or simply like and share our posts on LinkedIn, Instagram, or Facebook!

 

As we continue working through this year, we’re committed to producing high-quality content and graphics, highlighting our members and their work as often as possible, and ensuring members are aware of all that SMPS has to offer through the dozens of events we put on each year. If you’d like to join us, we’d love to have you!

 

Sincerely,

 

Jeanette Scarsdale | DBR Engineering

Communications Director

 

Alexandria Ballew, M.A. | AGC San Antonio

Communications Director-Elect

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A Letter From 2024-2025 SMPS SA Outreach

Hello SMPS San Antonio Members,

I am deeply honored to have been awarded the President's Choice for SMPS Community Leader of the Year for 2023-2024. This recognition means the world to me, and I share it with all of you—the incredible team and community that make everything we accomplish possible. I am thrilled to return as your Outreach Director for a second year and look forward to continuing the work we’ve started together.

Reflecting on the past year, we accomplished so much as a team. In 2023-2024, I had the privilege of planning:

  • E-Week at McIntyre’s, a fantastic networking mixer to celebrate our industry.
  • Fiesta at Paloma Blanca, where we proudly hosted Rey Feo 75 and presented a donation from our wonderful SMPS community.
  • Evening of Excellence at The Rock, a spectacular event featuring awards, delicious food inside the venue, an exclusive tour of Roca and Martillo, specialty cocktails, and an unforgettable rooftop view of live entertainment on the lawn.

Each of these events highlighted the importance of teamwork, collaboration, and sponsorships in making our vision a reality. None of this would have been possible without the generous support of our sponsors and the dedication of our members.

As we look ahead to 2025, sponsorships remain vital to our success.  Whether through our remaining opportunities as a Gold, Silver, or Bronze sponsorship, your support allows us to deliver exceptional programming, foster meaningful connections, and elevate our community. Additionally, our luncheons returned in February, providing yet another opportunity for sponsors to shine and connect with the local A/E/C industry.

Upcoming highlights include:

  • February 20: SMPS E-Week Mixer – The perfect kickoff to the year.
  • Mid-May: Evening of Excellence – A celebration of our industry's achievements.


I also want to acknowledge the incredible success of our free to members Fall MegaMixer, which drew over 500 attendees with the help of various organizations in San Antonio. It was a shining example of what we can achieve when we come together.

To our Annual Sponsors, thank you for your generosity and belief in our mission. Your contributions power everything we do and ensure we continue to grow and thrive.

As we gear up for 2025, I’m filled with excitement and gratitude. Together, let’s continue building something extraordinary, supporting one another, and elevating SMPS San Antonio to new heights. I can’t wait to see what we’ll accomplish together!

Thank you again for your support and partnership. Here’s to another incredible year ahead!

Cristina Doty
Outreach Director

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See You At SRC 2025!

SMPS Members are heading to the Southern Regional Conference in Houston from Jan. 29 – Jan. 31. The conference will be filled with educational sessions and networking opportunities. We can't wait to see yall there!

 

Join Us at the Welcome Reception!

The conference will kick off with the Welcome Reception on Wednesday, Jan. 29th from 5 to 6:30 p.m. at the Omni Houston Hotel. The San Antonio chapter is planning to meet at the reception by 6 p.m. to take a quick group photo before Restaurant Round-Up!

 

meet the speakers from SMPS San Antonio!

The conference will have over 30 educational sessions, with presentations from eight SMPS San Antonio members! 

 

Pre-Conference Workshop: Ignite Your InDesign Efficiency

WEDNESDAY, JANUARY 29 | 12:30 PM – 4:30PM

Presented by Audra Allen, President & Co-Founder, Emerald Fox Marketing & Consulting

 

Atomic Business Development Habits
THURSDAY, JANUARY 30 | 9:45 AM - 10:45 AM | Post Oak C
FRIDAY, JANUARY 31 | 8:00 AM - 9:00 AM | Post Oak C

Presented by Rachel Brehm, Director of Business Development, Page

 

Win the Projects, Win the People: Marketers' Vital Role in Talent Attraction

THURSDAY, JANUARY 30 | 1:45 PM - 2:45 PM | Greenway B

Presented by Crista Reed, CPSM, PR/Communications Strategist, Freese & Nichols, Inc.

 

The Power of Honest Dialogue: Strategies for Giving & Receiving Constructive Feedback
THURSDAY, JANUARY 30 | 3:00 PM - 5:00 PM | Post Oak C

Presented by Maggie Seay, CPSM, CEO/Co-Founder, Emerald Fox Marketing & Consulting

 

Constructing Connections: How to Build Bridges with Teaming Partners in the RFQ Process
FRIDAY, JANUARY 31 | 9:15 AM - 10:15 AM | Post Oak A

Presented by Joyce Watson, CPSM, Principal | Marketing, Cleary Zimmermann Engineers and Corryn Williams, Sr. Director of Strategic Growth | Principal, Method Architecture

 

Building a Modern Marketing Team: How to Express Your Firm in a New Era
FRIDAY, JANUARY 31 | 9:15 AM - 10:15 AM | Greenway B

Presented by Chris Martinez, Senior Marketing Manager and Ashley Guerra, Marketing Associate, KW Landscape Architects

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A Letter From 2024-2025 SMPS SA Programs

Dear SMPS San Antonio Chapter Members,

As we embark on 2025, our goals are to not only elevate the educational impact of our monthly luncheons but also to significantly enhance your networking opportunities. Each session is designed to broaden your industry knowledge and provide valuable interactions that can expand your professional network within the A/E/C industry. This year’s topics range from in-depth discussions on proposed bonds and insights into the mayoral election, to a focused exploration of the industrial market sector.

Acknowledging your feedback and in order to uphold the quality of our events, we will adjust our luncheon prices to $65 for members and $85 for non-members starting in February. This modification will help us cover the increasing costs associated with our high-standard venues and catering, ensuring the continuity and diversity of our programs.

We are grateful for your continued engagement and support, as they are pivotal in achieving these goals. Your active participation is the key to our success, enhancing our capacity to provide content that not only meets but exceeds your professional expectations. We look forward to another year of enriching content that fosters both learning and networking growth.

Sincerely,

Jesse Aguilar, P.E.
Programs Director


Kayla Choate, CPSM
Programs Director-Elect

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Write Your Own Year in Review

In the midst of the holiday rush, we realize it’s December already, and that can lead us to the question, “What did I even do this year?”

Assessing our growth as we are faced with the last page of the calendar shouldn’t be limited to our annual performance evaluations. To accurately measure how far we’ve come in the last 12 months, we need to take a deeper dive into where we started and where we want to go.

Pause / Rewind / Fast Forward

Start by asking questions, both the obvious ones and some different ones that help us achieve more meaningful introspection. In the Harvard Business Review article How to Create Your Own “Year in Review”, Helen Tupper and Sarah Ellis challenge us to ask questions about our present, past, and future. While they are all wonderful and insightful, here are a few of my favorites (and why I love them):

·         When have I learned the most this year?
A very different question from the typical “What did I learn this year?”

·         How have my strengths helped me succeed?
Drilling down into the things that make us who we are to truly understand their value.

·         What confidence gremlins (i.e., beliefs that hold you back) have gotten in your way?
Drilling down into the things that trip us up so we can practice stepping over them.

·         What’s the most useful thing you’ve read, watched, or listened to over the year?
Keep those kinds of things front of mind! And seek out more of them!

·         One way I will support someone else:
A reminder that it’s not all about us. If we neglect helping others as part of our self-improvement journey, we limit ourselves. Lifting up one another helps everyone grow – often in ways we cannot grow on our own.

Our answers to thought-provoking questions like these lay the groundwork for us to build upon in the coming year.

There’s also methodology for deeper dives into the past, present, and future as an organization. To delve into the benefits of how “revisiting your founding ideals can help sharpen your purpose and values” as a company, read the case studies in this Harvard Business Review article by Ranjay Gulati:

To See the Way Forward, Look Back

Proof of Growth

If performance reviews are a snapshot of our growth journey, Dickie Bush’s Proof of Growth Prompt is a panorama. This “yearly review” takes stock of our goals across all areas of our lives.

Start by identifying the major areas of your life that you want to measure (e.g. health, finances, relationships, experiences, and business). Then, break down each area into the metrics for measurement.

For instance, under “Health,” Bush’s metrics include sleep, exercise, nutritional habits, and meditation practice. When he looks at each category in the metric, he is able to produce “tangible evidence” of his growth and “confront the truth” about where he has progressed and where he wants to improve.

Let’s say one of our areas is wellbeing (and we’ll focus on work-life balance as a subcategory); this could break down into metrics and targets for the next year like so:

·         Sleep – Did you get 8 hours a night on average this year? Or was it more like 5 or 6? What is your ideal? Do you want to try for at least 7?

·         Movement – Do you work at a desk? Do you get up to move around or stretch? How often? Would you physically and mentally benefit from making an effort to incorporate more movement? Maybe you could try 7 Great Yoga Stretches You Can Do at Your Desk (article with visuals) or the 5-Minute Break - Office Yoga (video)?

·         Time Off – Did you take time off for vacation? Or to recharge when you were feeling rundown? To recover when you were sick? Did the time you took off, or didn’t take off, work for you? If not, what can you change?

For every one of our metrics, we can ask ourselves:

·         Am I doing this more or less than last year?

·         Do I want to do this more or less next year?

·         Where can I make adjustments to meet my targets?

Note the words “my targets.” These are our goals, set by us, for us, and we are the only ones who can truly evaluate or re-evaluate them – and if we need to re-assess mid-year, we can. There is a lot of power and freedom in owning these goals. We should hold ourselves accountable for meeting them while giving ourselves grace when we fall short of them.

Brag About It

In our professional lives, where we are accountable to our leaders and our teams, our goals usually tie into corporate metrics, such as sales targets or marketing strategies. So, we might assume that our efforts are noticed and will be recognized. In reality, our work is not always visible to others. We often struggle to remember even our own accomplishments.

So, write them down! This blog article by Julie Evans offers an effective and morale-boosting solution: Get your work recognized: write a brag document. She even provides a template! She also recommends sharing it with your leaders to bring attention to the things you are proud of in your work.

A brag document can also be very self-affirming. At times where you may feel overly critical of yourself (if you’ve fallen behind, you’ve made a mistake, or you’re having a bad day), you can look back at this brag document and be reminded that you have done – and can do – great things. You can update it as often as you want, and watch those accomplishments add up.

Reverse Your Bucket List

You can create a list of all of your accomplishments – personal and professional – to understand just how awesome you are and how amazing your life has been so far. While a “bucket list” consists of things you want to do, a “reverse bucket list” consists of things you have done – big and small. Anna Meyer provides guidance and resources for creating one in this article:

Want to Feel More Fulfilled? Try Writing a 'Reverse Bucket List' | Shine

Imagine: a list of places you’ve been, experiences you’ve had, meaningful milestones, memorable moments, achievements of all kinds and sizes. All checked off! Reviewing this list can be a nostalgic stroll through your greatest hits. When you feel like your progress has stalled and life feels static, you can remind yourself how far you’ve come, how many goals you’ve already achieved, and how rewarding your unique journey has been.

As an example, here are a few items I came up with for my reverse bucket list:

·         I took country dancing lessons.

·         I adopted a tripod (three-legged) dog who was my first family member in San Antonio.

·         I spent a month traveling Europe with my best friend.

·         I've written blog articles for SMPS San Antonio.

Looking at each of those items fills me with pride and warm, happy memories.

When you see how much you’ve already done, it serves as fuel and inspiration to imagine what you can do going forward. Writing a reverse bucket list could inspire you to rewrite your bucket list.

Thinking Big Picture

And if you want to think big and create larger life goals, here are a few links that could help you zoom out for perspective on both long- and short-term goals:

5 steps to designing the life you want | Bill Burnett | TEDxStanford

You Need to Practice Being Your Future Self | Peter Bregman | Harvard Business Review

A 7 Step Plan For Personal And Professional Growth And Development | Ashira Prossack | Forbes

Writing your own year in review should be about understanding your value and recognizing your potential. When you take time to examine your growth through structured methodology, you’ll probably discover you made more progress and have more aspirations than you expected. Whatever works for you, take the time to let yourself shine!

By: Mary Hazlett, Tetra Tech

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A Letter From 2024-2025 SMPS SA Education

Hi SMPS Members!

It’s the holiday season and the year is quickly coming to an end.  We’ve been so honored to be the 2024-2025 Education Director and the newly named Education Director-Elect. We can’t help but reflect on the wonderful education programs SMPS San Antonio hosted this past year.

SMPS San Antonio is known for providing education, connection, and resources for its members in the A/E/C industry. This year, we successfully provided development opportunities focused on communication, innovation, relationship development, and service; all core values of SMPS.

As we move into 2025, we are already coordinating the education events to equip participants with essential tools and techniques for effectively communicating value propositions, understanding client needs, and positioning their firms competitively in the marketplace. Moreover, these monthly education events foster a deeper understanding of strategic marketing principles and help to build a strong foundation for career advancement.

May this time be filled with laughter, warmth, and the love of those around us. Wishing you a joyful holiday season and a prosperous New Year. We are excited to create even more wonderful memories with you in the coming year!

Sincerely,

Laurel Ehsai
Education Director

Maddy Stokes, CPSM
Education Director-Elect

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