Library Nostalgia: The Marketers Summer Book Club
Standing in line at the local public library with your newly minted library card safely tucked in your Velcro wallet, you can hear the crinkle of the plastic-covered books in your hands. You’ve just chosen three new books, one from each of your favorite series: Goosebumps, The Babysitters Club, and Junie B. Jones. You put your selections on the librarian’s desk and pull out your summer book club passport to be stamped. Only five more books and that smiley face pencil topper is yours!
Summertime brings waves of nostalgia for simpler times and less responsibility. For me, I’m whisked back to days riding my bike to friends’ houses, swimming in the river, and finding reprieve from the summer heat by hanging out in the stacks of the local public library.
While my bike treks have been replaced with Peloton classes and getting to the river is a feat of family logistics with little children, I still love finding ways to get lost in a good book.
So, I’ve pulled together a summer reading list for marketers. This book club of sorts will inspire new ideas and provide new tools for you to use in your everyday life as a marketing professional! While there are no smiley face pencil toppers or animal-shaped bookmarks, there is a badge to download and share on social when you’ve completed the list!
Everybody Writes by Ann Handley
In this book, you’ll find easy-to-apply tips and tricks on how to write in an age where video content dominates marketing communication. From creating social media posts to proposal narratives, this book is a must-read for writing engaging content.
What to Ask: How to Learn What Customers Need but Don’t Tell You by Andrea Belk Olson
As featured in the May/June 2022 edition of Marketer, this new book provides insight into the challenges we face with identifying client needs and quickly transforming them into key differentiators. This smart, practical guide is a contemporary reference manual for unlocking customer motivations.
The Ideal Team Player by Patrick Lencioni
In this leadership fable about a construction company, you’ll learn the three key aspects of ideal team players and how this framework can help you build better teams or become a better team player.
Building a Story Brand by Donald Miller
We’ve reviewed this book in a previous post – you can check that out here. As marketers, we must hone our storytelling skills to create compelling messages that communicate our firm's value and unique differentiators.
Once you've completed our summer reading list, make your book club membership official with this certificate of achievement!
by Corryn Williams, Method Architecture
